Simplicity is the ultimate sophistication

When SENS RETAIL was founded in 2012, its initiator and owners had already been active as entrepreneurs in the field of article security for the retail sector for some time. They saw that the market for securing consumer electronics was in full swing. 

On the one hand, there were the suppliers of so-called line security products. Consisting of a central unit, cables and sensors. Difficult and only installed by a specialist and therefore expensive to maintain.

On the other hand, there were a limited number of suppliers of so-called standalone display systems. Whereby all functions were integrated into 1 single unit. Although these standalone units were relatively easy to install, at the time they were usually large and only available from a limited number of suppliers. 

With the experience and insights of those days, SENS took its first steps in the display security business. A project team consisting of a retail designer, industrial designer, soft- and hardware engineers was given the task of creating a display security product that was as inconspicuous as possible, easy to install, compact and flexibly deployable. Moreover we wanted to give the brand a clear European signature. Sens had to be suitable for EAS business partners and consumer electronics retailers in Europe and the rest of the world. 

Almost 10 years later, several product generations and thousands of installed products have gone by and SENS Retail has become a solid factor in the industry.

Much has changed since then and some things have not. Vendors who have not been able to make the switch from stand-alone display security have all disappeared from the scene. In addition to customer choice in the retail sector, there has also been an even stronger focus on reducing the total cost of ownership. As a result, simple installation, easy operation and interchangeability have become essential and that is exactly what has not changed over the years. These were the starting points when SENS Retail started in 2012 and they remain the starting points today.

The SENS UNO series is a perfect example of this. With a universal base and a variety of display stands, it has been continuously extended, adapted and further optimised. Today, it embodies exactly with the principles we formulated in 2012.

Simplicity is the ultimate sophistication. This is not only the starting point for our products but also our aim for everything we do. In practice, this means that we are accessible to our staff, products are available, prices are clear and we provide support if you have any questions. A logistic process that ensures that orders are usually distributed from our warehouse in the Netherlands within a few days. The fact that this is appreciated can be seen in a growing number of customers. Not only in the Telecom and Consumer Electronics branch but also among manufacturers looking for a branded solution.